Upstream Seafoods approached SWICKLE. Creative Design to help them update their branding. We started working with Upstream on the development of a brand new logo which had to be fresh and vibrant yet inkeeping with the current logo/brand which the business had be built upon since 1984. They see themselves as leaders within the wholesale fishmonger sector and wanted a revitalised brand image to reflect this. We then began the exciting task of visualising the approved proposition in a number of ways and embarked on a simple yet fresh approach to the brand.
We provided Upstream with a new revamped brand image that reinforced their values and beliefs, providing them with delivery vehicle livery, printed media and brand guidelines.
Having had our old logo since the day myself and my partner started Upstream in 1984 we thought it was about time we had a change, We wanted a new, modern and contempory logo but it still had to keep and retain the look and feel of the old one as to keep our re-branding as subtle as possible. The design team at Swickle did an amazing job of bringing our old out dated logo to life with a fresh exciting look, we also had Swickle re-design our business cards and delivery vans livery to bring our brand together. I would highly recommend Swickle on price, communication, understanding and simply being able to listen to our needs and delivery in such an exceptonal way.
Ian Duncan - Director, Upstream Seafoods Limited.